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Essential Guides
Navigate your biggest challenges with these essential guides to starting a new business, finding the right funding and winning more customers.
Hot Topic: Winning more customers
Win your customers over at every stage of their journey - and keep them coming back - with our tools and resources to help you plan and deliver brilliant marketing, sales and customer experience.
How to segment a market (and why it’s key to better marketing and sales)
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How to write a marketing strategy
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How to decide which marketing tactics to use
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How do I develop my business brand?
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How to create and manage your brand assets
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Tips for producing and managing content for your online audience
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The beginners guide to social media marketing for business
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How to measure and monitor your marketing, sales and customer experience performance
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How to collect and use customer feedback to grow your business
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Increasing sales to existing customers
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Latest
Together with our expert contributors, we've brought together 100s of guides, templates and articles to help you take action
Nigel Botterill launches major new programme to inspire the next generation of entrepreneurs
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Choosing the right payment partner for global SMB growth
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North East Social Enterprise Day 2025 | 20 November – 9.30am
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Father and son duo serve up success with new loaded spud business
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PODCAST: Dr Arun Harish on the opportunities and challenges of deep tech innovation
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