WATCH: How to get journalists to write your story
Events & Learning
Key Learnings
Every business has different audiences - it's important to address each audience appropriately.
When preparing for an interview with a journalist, think about the things you want to say, and the things you don't.
Press releases shouldn't be an advertisement for your business, they should be used to raise brand awareness through effective messaging and storytelling.
Watch this webinar Q&A with Peter Ibbetson, Founder and Director of JournoLink, to find out how, when working with journalists, business leaders can build confidence and structure to ensure they run the interview, rather than the journalist.
Working with journalists to create a story or case study around your business is a great way to raise your brand awareness and connect with prospective customers. However, it's important when working with journalists that you, as an interviewee, ensure it is your story being told, your way.
Next steps...
- Before you speak to a journalist, think about what you want to say and the objective of the interview - if you can't think of why you're doing the interview, it's probably best not to do it.
- Have two or three core messages that you want to get across during your interview.
- Go to Journolink to explore the different tools and services they offer to boost your business's brand awareness through effective PR.