WATCH: How to unlock your LinkedIn potential
Events & Learning
Key Learnings
- LinkedIn is more B2B than other social channels, but it’s still a people platform and a great place to network, interact and get noticed
- Your LinkedIn shouldn’t be all about you, it should be about what you can do to help your target customer, and why they should work with you
- LinkedIn is predominantly used on mobile, with 60% of users accessing it this way, so it’s worth checking what your profile looks like and making sure the important information you want your customer to see is visible on mobile
- People tend to spend less time on LinkedIn than other social channels, something you should be mindful of when choosing what to post
- Word of mouth is the best way to find customers, and LinkedIn is a platform which facilitates this
- You should always have a call to action on your LinkedIn - what do you want your customer to do and how do you want them to do it?
Watch this webinar Q&A with Judy Parsons to find out how you can fulfil your LinkedIn potential.
Watch on demand below, where Judy reflects on:
- How to unlock your LinkedIn potential
- Why you don’t have to follow the LinkedIn ‘rules’.
- A three-step approach and model
- Adding interest to profiles
- The pros and cons between a LinkedIn post and a LinkedIn article?
- Connect with influencers and then their networks.
- What are the value and benefits of Premium?
- Are there any additional software or apps that make it easier
Next Steps…
- Make sure your LinkedIn profile picture is a good quality, professional headshot; avoid any bars, holidays or group photos.
- Think about relevant information, a link to your website is more useful than your GCSE results.
- Instead of stating your job title, define your expertise and include relevant keywords that will get you found through searches – you can use a keyword finder to identify most-searched terms.
- Use sites like Feedly to explore content that you can share, be selective - is it educational, will it initiate conversations and does it position you as an expert in your field?
- Use a branded LinkedIn banner on your profile, and make sure your branding is consistent across all your digital platforms.