WATCH: How to unlock your LinkedIn potential
Events & Learning
Key Learnings
- LinkedIn is more B2B than other social channels, but it’s still a people platform and a great place to network, interact and get noticed
- Your LinkedIn shouldn’t be all about you, it should be about what you can do to help your target customer, and why they should work with you
- LinkedIn is predominantly used on mobile, with 60% of users accessing it this way, so it’s worth checking what your profile looks like and making sure the important information you want your customer to see is visible on mobile
- People tend to spend less time on LinkedIn than other social channels, something you should be mindful of when choosing what to post
- Word of mouth is the best way to find customers, and LinkedIn is a platform which facilitates this
- You should always have a call to action on your LinkedIn - what do you want your customer to do and how do you want them to do it?
Watch this webinar Q&A with Judy Parsons to find out how you can fulfil your LinkedIn potential.
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