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WATCH: Making Google Analytics work for your business

Events & Learning

Key learnings

  • Google Analytics is free to use and enables you to get to understand web traffic while identifying which pages and blogs are performing best, and potential problems. 
  • By setting business and marketing objectives to measure against, you will make the data more meaningful.
  • Google Analytics should form part of a wider SEO strategy.

Amy Stockdale from Digital Allies shares her expertise and top tips on how to get the best from Google Analytics and explains why it should form part of your wider SEO strategy.

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