WATCH: Perfecting your marketing action plan
Events & Learning
Key learnings
- A marketing action plan should be used to support the strategic aims of your business more broadly
- Creating a marketing action plan allows you to measure what is working and what isn’t and improves accountability.
- Tools such as Google Analytics, Mailchimp, Hootsuite, Trello and Basecamp can be used to help deliver your marketing action plan.
Here, we talk to managing director of marketing agency MMC, Natasha McDonough, to find out how to create the perfect marketing plan.
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