WATCH: Social media advertising
Events & Learning
Key learnings
- The eight most popular social media channels are Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat and Tik Tok.
- Facebook is the most widely used channel with over 30% global population holding accounts.
- YouTube is the second largest search engine after Google.
- Each channel has a slightly different audience so you should adapt your advertising to suit.
Watch this video from the Hubspot Academy, who discusses the main social media platforms and their advertising opportunities, and how you can maximise customer engagement on each.
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