WATCH: Understanding client psychology
Events & Learning
Key Learnings
- The tone of voice you use across your communications can have a huge effect on the way your audience perceives you.
- Reviews and customer testimonials are a great way to build trust between your business and consumers.
- Colour and font can also influence audience perception of your brand.
Watch this webinar Q&A with Darren Winter, Director or Duco Digital Ltd, to discover how businesses can understand the psychology of their clients and empower customers through marketing.
Darren discusses different types of customer buying behaviours and how businesses can sculpt their marketing strategies around each.
Next steps...
- Rather than just using stock imagery across your digital marketing, try to source some original photography - all you need is a camera phone.
- Think about the tone of voice you're using across your communications - is it fitting to the audience you are targeting?
- Identify your unique selling points and shout about the across your communications.