WATCH: Understanding digital PR
Events & Learning
Key Learnings
- Digital PR isn’t too different form traditional PR – it’s just online, giving it the added benefit of SEO, analytics and backlinks
- Digital PR doesn’t always have to be written or video content, infographics are really popular so it’s worth experimenting with visual content as well
- It’s a lot easier to track and measure digital PR compared with traditional
- Digital PR raises the awareness of your company – it’s not a sales too, but a brand building tool that can lead to sales
- Content is king! So make sure the content you’re creating is of a high quality before you start sharing and promoting
Catch up on our webinar Q&A with Charlotte Nichols from Harvey & Hugo to hear about the difference between traditional and digital PR and how you can create a campaign involving both.
Watch on demand below!
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