‘BooBee’ bus to raise awareness of breast cancer
Inspiration
Go North East, the region's largest bus company, has partnered with UK bus manufacturer Alexander Dennis and the Prevent Breast Cancer charity to raise awareness of breast cancer across the region.
A bright pink ‘BooBee’ bus, as seen on ITV’s ‘Lorraine’ and which started operating in Manchester throughout Breast Cancer Awareness Month, has now arrived in the North East to further highlight the great work of the UK charity who are committed to the prevention of the disease.
The bus will be operating across the region until 2 December, primarily running on Go North East’s high-profile X9 and X10 express services which serve Newcastle, Gateshead, Heworth, Dalton Park, Peterlee, Billingham, Norton, Stockton and Middlesbrough.
As well as helping to communicate a serious message and support a great cause, the type of bus underneath its pink exterior is being trialled by the company with the view of buying new buses for these routes in the future.