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Digital transformation – what it means and how it can benefit your business

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Digital transformation – what it means and how it can benefit your business

Key learnings:

  • The integration of digital technology across a business can fundamentally change how it operates and performs 
  • Digital transformation can improve customer service, boost efficiency and take your business to entirely new competitive levels 
  • Any digital transformation starts with a team, and it’s up to business leaders to guide their teams through the process  

There’s no doubt that digital transformation has the power to change the way businesses operate, but what exactly does it mean and what do business leaders need to consider? Here, Dan Cooper, founder of Lolly Co and digital transformation expert, shares his expertise.

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