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How technology can help you grow international sales

Tools & Resources

How technology can help you grow international sales

Key learnings

  • Trade technology (TradeTech) is emerging to help businesses overcome some of the barriers to international trade.
  • Technology can help you localise your international customer journey, but human input is still needed throughout.
  • Smoothing friction in your customer journey will help you increase international sales.

There is a wealth of opportunity in export markets, but many business leaders are put off by the challenges, particularly those arising from a technology perspective. Here, we introduce some of the innovative TradeTech you can use to improve the international customer journey and make more global sales.  

If making or increasing international sales is already part of your business strategy, the chances are you have started to research technologies to make the process easier. Maybe you have even tried some out?

If you’ve found yourself feeling frustrated by the complexities of digital trade, be assured you’re not alone.

Recent reports have highlighted that a significant barrier for aspiring and experienced exporters is the lack of digital trading systems and digital documents available.

This includes underdeveloped digital customs and logistics processes and the limited cross-border availability of digital services such as e-payments.

The great news is that where there are pain points, there are also solutions emerging in areas such as internet of things (IoT), digital payments and ecommerce.

So, here are some things to consider when looking for the right TradeTech solutions for your business.

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