How to create vision, mission and values statements that galvanise your team
Tools & Resources
Key learnings
- A company vision statement is what the company wants to become in the future.
- The mission statement sets out how you will achieve the vision – who you will work with and how you will serve them.
- Values are the principles that guide your behaviour and decision-making – what do you stand for?
- Involving key stakeholders in the creation helps to ensure everyone is moving in the same direction and is motivated to do so.
- Keep your vision, mission and values under review and refine them as your business and markets change.
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