How to create vision, mission and values statements that galvanise your team

Key learnings

A company vision statement is what the company wants to become in the future.
The mission statement sets out how you will achieve the vision – who you will work with and how you will serve them.
Values are the principles that guide your behaviour and decision-making – what do you stand for?
Involving key stakeholders in the creation helps to ensure everyone is moving in the same direction and is motivated to do so.
Keep your vision, mission and values under review and refine them as your business and markets change.

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