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How to write a marketing action plan

Tools & Resources

How to write a marketing action plan

Key learnings

  • A marketing action plan allows you to set clear goals and review your progress.
  • Creating customer personas help you figure out who you’re trying to market to. 
  • Common marketing options include social media, email marketing, advertising, content marketing and sponsorships.

Whether you’ve started a business or are planning to start one, having a marketing action plan is crucial for getting your new enterprise off the ground. Here, we tell you where to start with your marketing action plan, which channels are best to use and how to find your customers through marketing.  

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