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PODCAST: Fraser Doherty on brewing up the world's most popular beer club

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PODCAST: Fraser Doherty on brewing up the world's most popular beer club

Fraser Doherty MBE is Co-Founder of the world's most popular beer subscription service, Beer52. Headquartered in Edinburgh, Beer52 allows enthusiasts to taste expertly sourced craft beer from a different part of the world each month and has grown into one of Scotland's most exciting start-ups. Prior to joining Beer52, Fraser Doherty built an impressive 20-year career in business through his company SuperJam. In this conversation, the 33-year-old shares stories about some of the amazing destinations he's visited in the pursuit of the best beer and explains what it takes to be a successful entrepreneur from a young age. 

Listen below to find out more from Fraser about: 

  • Starting a business at age 14 and selling SuperJam into supermarkets. 
  • Setting up Beer52 with James Brown in 2013 and building up to 150,000+ subscribers. 
  • Using data and analytics to inform product development and beer selection. 
  • Travelling to far flung destinations like North Korea to sample the world's most unique craft beers. 
  • Launching Wine52 off the back of the success of the beer subscription service. 
  • Why having a team of people around you is the best way to improve your product. 

 

Published: 13 October, 2022. 

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