PODCAST: Fraser Doherty on brewing up the world's most popular beer club
Tools & Resources
Fraser Doherty MBE is Co-Founder of the world's most popular beer subscription service, Beer52. Headquartered in Edinburgh, Beer52 allows enthusiasts to taste expertly sourced craft beer from a different part of the world each month and has grown into one of Scotland's most exciting start-ups. Prior to joining Beer52, Fraser Doherty built an impressive 20-year career in business through his company SuperJam. In this conversation, the 33-year-old shares stories about some of the amazing destinations he's visited in the pursuit of the best beer and explains what it takes to be a successful entrepreneur from a young age.
Listen below to find out more from Fraser about:
- Starting a business at age 14 and selling SuperJam into supermarkets.
- Setting up Beer52 with James Brown in 2013 and building up to 150,000+ subscribers.
- Using data and analytics to inform product development and beer selection.
- Travelling to far flung destinations like North Korea to sample the world's most unique craft beers.
- Launching Wine52 off the back of the success of the beer subscription service.
- Why having a team of people around you is the best way to improve your product.
Published: 13 October, 2022.