PODCAST: Washington Vieira on the spirit of the coffee industry
Tools & Resources
Washington Vieira is the Founder and driving force behind independent coffee business, Santu Coffee. Based in Edinburgh, Santu roasts high quality coffee beans sourced ethically and directly from farmers in Brazil and operates a café in the heart of the city. In this conversation, Washington shares his journey from growing up on his grandparents' coffee farm in Brazil, to working in the US and relocating to Edinburgh to set up Santu in 2018.
Listen below to find out more from Washington about:
- The global coffee industry and supply chain.
- Why it's important that farmers and producers get their fair share of the value they create.
- How the 'fourth wave' of coffee is going to be driven by ethically-minded consumers.
- What it takes to start and grow a successful wholesale and retail business.
- Why the best thing you can do in business is differentiate yourself from the competition.
Next steps...
- Find out more and try some coffee sourced direct from the farms of Espirito Santo by visiting the Santu website.
- Listen to the full UMicast series on demand.
Published 26 August, 2022.