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Strategic frameworks to make better business decisions

Tools & Resources

Strategic frameworks to make better business decisions

Key learnings

  • Strategic frameworks are a helpful way to structure your thinking and get clarity so you can make better decisions.
  • Frameworks such as PESTLE and Porter’s Five Forces are useful for looking at your business’s external environment to spot potential threats and opportunities.
  • You can use the Ansoff Matrix to analyse the opportunities to grow as your business develops.
  • SWOT analysis brings together the external threats and opportunities with the internal strengths and weaknesses of your business, so you can create strategies that leverage your strengths to pursue opportunities and address weaknesses and threats.
  • The Impact-Ease Matrix is a helpful tool for prioritising the ideas you generate and making a decision on which to pursue.

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