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The beginners guide to social media marketing for business

Tools & Resources

Key learnings

  • Social media is an incredibly effective way to connect directly with potential customers and collaborators and build a brand online.
  • You’ll get the highest return on your investment in social media marketing if you create a strategy aimed at achieving clear and specific goals.
  • It’s crucial to take your goals and target audience into account when picking which social media platforms to use and what kind of content to post.

Every business can benefit from a strong social media presence. But starting to post publicly from your company social media accounts can be nerve wracking if you’re not sure what you’re doing. 

In this guide, we’ll walk you through everything you need to know to succeed with your social media marketing strategy. 

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