Understanding SEO and what it can do for your business

If you’re starting or in the early stages of building a business, your brain might occasionally be nagging you at 3am that you should think about search engine optimisation (SEO). The good news is that you’re likely to be doing a lot right already if you have been creating your website by putting yourself in your customers’ shoes and imagining what they might search for. So, what else do you need to think about?  Here, Andrew Firth, Managing Director of Ascensor, gives a rundown of what you need to get started with SEO.