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What is intellectual property and how can you defend it?

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What is intellectual property and how can you defend it?

Key learnings

  • Intellectual property (IP) is the term given to any creative work you do that belongs to you or your business.  
  • Copyright is automatically applied to certain authored works, while patents, registered trade marks and registered designs must be applied for and regularly renewed. 
  • IP can include unique aspects of products, services, brands and processes. 
  • Successfully applying for IP rights can have a range of legal and commercial benefits to your business. 

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