Consumer Insight Programme: Use Consumer Insights to Improve Experience & Sales

From your company’s creation to scaling up, knowing who your customers are and what they want – then serving them well – can be the difference between failure and thriving. UMi Sat Nav subscribers can join Elaine Morris for this online programme to learn the tools and techniques that will accelerate your journey to superior customer satisfaction, helping you stand out from the crowd and realise your company’s full potential.   

What all successful businesses have in common is an unwavering consumer focus that is embedded into the foundations of how they operate. Everything they do flows from anticipating and responding to their customers’ needs. They test solutions, invite and listen to feedback and constantly adapt.   

The Consumer Insight Programme will walk you through the process step by step to help you adopt powerful insight processes and tools.  

When combined with consistent effort this will pay dividends for your business: loyal returning customers, free word-of-mouth marketing and lower customer acquisition costs.   

The programme

You’ll get six on-demand modules with accompanying key takeaways and relevant tools, so you can work through the stages and implement your own consumer insights plan at your own pace.   

1. Discovery Phase 1: Internal Intelligence  
2. Discovery Phase 2: External Intelligence  
3. Discovery Phase 3: Story on a Page  
4. Introduction to Research Methods  
5. Writing an Effective Research Brief  
6. Creating a Consumer-centric Culture  

Is this for you?  

This programme is ideal if you are a small to medium-sized business that wants to learn cost and time-efficient techniques to understand consumers.  Ensure you're a Sat Nav subscriber and signed in to get access to the programme.

You can use insights from start-up to scale-up when you want to:  

• Reduce the risk of launching new products/services, ensuring that you are giving consumers what they really want. 
• Understand poor sales performance and how you can turn it around 
• Create consumer engagement to help you create and develop ideas, develop an emotional connection and encourage brand advocacy.  
• Retain customers by understanding what keeps them loyal and anticipating their future needs. 
• Save time and money when you’re commissioning external research by ensuring you have done as much groundwork as you can. 

About your trainer

UMi’s partner for this programme is Elaine Morris the Founder of Curious Edge, which she set up to make research more accessible to small and medium-sized businesses. She’s an experienced leader of high achieving teams, a coach and sounding board for managers and leaders. With demonstrable experience as a researcher, Elaine brings a deep understanding of consumer behaviour to her work.