Increasing sales to existing customers
Tools & Resources
Key learnings
- Nurturing relationships with existing customers will allow you to make more sales more easily.
- Your customers are often the best advocates for your business and should be used for referrals and direct marketing.
- Customer Lifetime Value (CLV) is an important metric for understanding your customers’ journey with your business.
If you’re looking to increase sales in your business, then one of your first thoughts should be how to maximise sales to your existing customers. This is because it can be easier selling to people who’ve already bought products and services from you. Here, we talk about the simplest ways to increase sales from existing customers and explain the importance of Customer Lifetime Value (CLV).
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