PODCAST: Elaine Morris on staying curious about customers

Key learnings

Understanding consumer behaviour involves observing behaviour, testing concepts, and building customer profiles through regular dialogue with customers.
Insights inform your product and service development, making them more successful, as you will be meeting needs and solving customer problems.
When facing cost pressures, prioritise research – it doesn’t have to be expensive and can provide insights that help retain existing customers and lead to growth opportunities.

Elaine Morris is the Founder of Curious Edge, which she set up to make research more accessible to small and medium-sized businesses. She’s an experienced leader of high achieving teams, a coach and sounding board for managers and leaders. With demonstrable experience as a researcher, Elaine brings a deep understanding of consumer behaviour to her work. In this conversation, she explains why it’s beneficial for businesses to stay curious about themselves and their customers, and shares some tips for getting started with customer research.

Listen below to find out more from Elaine Morris about:

The benefits of making customer research a regular activity in your business.
How insights can give your business the edge in your decision-making.
What kind of data you can use to get insights.
Who you should involve in your insights gathering activities.
How you can tap into wider trends in consumer behaviour.
The lessons she’s learned from launching and growing her business.

Tools & Resources