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PODCAST: Jessica Williams on the future of sales & marketing

Tools & Resources

PODCAST: Jessica Williams on the future of sales & marketing

Key learnings

  • The most common mistake that businesses make when selling. 
  • What big changes she’s seen in how businesses sell in the last five years. 
  • What she predicts will change in sales in the next five years. 
  • How sales techniques can be transferred to other areas of the business. 

In this UMi podcast, we speak to Jessica Williams, Founder and CEO of Just Williams and Just Williams Sales Academy. Launched in 2015, Jessica shares the story of how Just Williams established itself as a go-to solution to the age-old issues of hiring, training, managing and retaining sales professionals. She later created the Just Williams Sales Academy during the pandemic to create an entry-level for all sales professionals, which has now trained over 1,000 delegates. 

Listen below to find out more from Jessica about: 

  • What led her to start Just Williams. 
  • The best decisions she made in the early stages. 
  • The challenges she encountered and how she overcame them. 
  • Her best tips and advice to help improve your business sales. 
  • What’s next in her entrepreneurial journey. 

 

Next steps… 

  • Visit the Just Williams website to see how they can help you become more professional in your approach and improve your sales.
  • Check out our Sales & Customer Bundle which has loads of tools and resources to help you maximise your sales potential.

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