BUNDLE: Sales & Customers

The quality of your customer experience is a vital ingredient of business success. But what exactly is it? And why is it so important to your business?  In this article, you'll find some key pointers to help you improve your customer experience.

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As a business owner, having loyal customers who return time and time again is essential to your success. Loyal customers are more likely to purchase from your business, refer others to your business, and provide valuable feedback that can help you improve your products or services. However, building lasting customer relationships takes effort and strategy. In this article, Sales and Management Consultant David Broom explores five techniques for creating loyal customers.  

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Embracing technology can empower your business and help you do more and go further, but it can be difficult to know what will benefit you most. Your customer's experience and your ability to close sales can be given a real boost with the right technology, making running your business easier and less time-consuming. Check out UMi’s Digital Health Check to help you optimise your current website and social media presence. 

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In this UMi podcast, we speak to Jessica Williams, Founder and CEO of Just Williams and Just Williams Sales Academy. Launched in 2015, Jessica shares the story of how Just Williams established itself as a go-to solution to the age-old issues of hiring, training, managing and retaining sales professionals. She later created the Just Williams Sales Academy during the pandemic to create an entry-level for all sales professionals, which has now trained over 1,000 delegates. 

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In today's fast-paced business environment, technology plays a crucial role in streamlining and enhancing sales efforts. With the range of tools and platforms available, it can be overwhelming for small and medium-sized businesses (SMEs) to determine which ones to use to drive sales. In this article, Sales and Management Consultant David Broom talks us through how embracing technology in your sales process can help you save time, increase productivity, and ultimately drive more revenue. 

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Understanding the way your business interacts with customers is vital, not just in retaining the customers you have but also in winning new ones. In this article, we look at customer relationship management (CRM) systems and how you can make sure you’re choosing the right one for your business.  

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In this UMi podcast, we speak to serial entrepreneur, best-selling author, keynote speaker, sales consultant and university lecturer, Mike Southon. Co-author of business management book, The Beermat Entrepreneur, Mike started his career building his own IT training company in the 1980s before going on to advise a number of start-ups on how to build stronger teams and get better at selling their products and services. Now, he’s a lecturer in entrepreneurship at City, University of London and sharing his multi-decade experience of all things sales and business development with the next generation.

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Maximising your sales potential is essential for any business looking to grow and succeed. Whether you're just starting out or have been in the game for years, there's always room for improvement. The key is to continuously assess your performance and implement strategies to reach your goals. But where do you start? In this article, Sales and Management Consultant David Broom provides some tips and strategies you can use to drive improvements in your sales performance. 

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Many businesses struggle to find the right formula for their sales process. A successful sales process is a step-by-step approach to increase your sales, but it's not always easy to create one from scratch. In this article, Sales and Management Consultant David Broom breaks down the key components and shares his tips and strategies to make it easier for you to create a process that works for your business.

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With over 20 years’ experience in business and people management, and in high-level B2B sales, David thrives on working with business owners who want to maximise their sales potential. 

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Lead nurturing is an important part of the sales process that helps you turn potential customers into paying customers. In this article, Sales and Management Consultant David Broom shares strategies for establishing relationships and building trust to make it easier for you to close sales and nurture long-term customer relationships.  

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A great sales pitch is a critical component of any successful sales process. Your ability to effectively communicate your value proposition, build rapport with potential customers, and close deals will determine your success as a salesperson. However, many businesses struggle with this aspect of sales, and it can be difficult to know where to start. In this article, Sales and Management Consultant David Broom offers his tips for success.

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As a salesperson, objections are a normal part of the sales process. Customers may raise objections for various reasons, including price, lack of trust, uncertainty, or simply a need for more information. In this article, Sales and Management Consultant David Broom shares his tips for handling objections effectively, making it easier for you to close more sales.  

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Tendering for contracts from the public sector is not just for large multinationals or PLCs – it’s for businesses of all shapes and sizes. UK SMEs, in particular, have a great opportunity to win government contracts, not least because the government has pledged to spend £88bn procuring goods and services from companies of this size. If you’re a small business, selling into the public sector brings many benefits. This article talks through the ins and outs of public sector tendering and explains what you can do to make your business bid ready.  

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Elaine Morris is the Founder of Curious Edge, which she set up to make research more accessible to small and medium-sized businesses. She’s an experienced leader of high achieving teams, a coach and sounding board for managers and leaders. With demonstrable experience as a researcher, Elaine brings a deep understanding of consumer behaviour to her work. In this conversation, she explains why it’s beneficial for businesses to stay curious about themselves and their customers, and shares some tips for getting started with customer research.  

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Word of mouth is the most powerful form of marketing. Consumers trust other consumers, so no matter how polished your marketing strategy is, or how much engagement you get on social media – at the end of the day, good reviews could be the difference between making a sale or not. In this article, we explain why these customer reviews matter to Google and to your customers, and how to get started with collecting and managing them.

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If you’re looking to increase sales in your business, then one of your first thoughts should be how to maximise sales to your existing customers. This is because it can be easier selling to people who’ve already bought products and services from you. In this article, we talk about the simplest ways to increase sales from existing customers and explain the importance of Customer Lifetime Value (CLV). 

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With a background in Corpus Linguistics and a keen interest in Scottish mythology, Steve Erdal found his niche in AI-enabled customer feedback analysis. The Co-Founder and Chief Scientific Officer (CSO) of Wordnerds shares how the company has navigated proof of concept, seed funding and scaling through one of the most challenging times in business history.

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