Local and national support
Small Business Research + Enterprise Centre
Specialist information, resources and workshops to help businesses across London.Trade Associations - Marketing
Websites and contact details for trade associations for the marketing sector.IAB - Internet Advertising Bureau
The industry body for digital advertising who provide information, training and more.Westminster Libraries
Westminster Libraries offer information, resources and networking opportunities to businesses.Tools and resources
Introduction to market research and competitor analysis
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Understanding the market that your business operates in and identifying any potential competitors will help you figure out how viable it is. Market research can also help businesses collect and document the opinions of their customers and make more informed decisions. Here, we explore the main ways to gather market research and competitor analysis.
Understanding your target audience with consumer polls
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WATCH: Making Google Analytics work for your business
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WATCH: Perfecting your marketing action plan
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Inspiration
Maximising the value of video interviewing for market research projects
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Research reveals continuing need for businesses to innovate
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Why SEO is crucial for breaking into the international market
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Newcastle-based rare cancer research start-up secures six figure investment
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Events and webinars
WATCH: Making Google Analytics work for your business
Watch
WATCH: Perfecting your marketing action plan
Watch
WATCH: Looking after your mental health when seeking investment
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Mythbusting when starting a business
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