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Essential Guides
Navigate your biggest challenges with these essential guides to starting a new business, finding the right funding and winning more customers.
Hot Topic: Marketing
Planning your first steps in marketing, or ready to take it to the next level? Check out our tools and resources to help your business get noticed.
Your essential guide to marketing, sales and customer experience
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Introduction to market research and competitor analysis
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How to segment a market (and why it’s key to better marketing and sales)
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How to write a marketing strategy
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Building customer personas
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Consumer Insight Programme: Use Consumer Insights to Improve Experience & Sales
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How to create a marketing and sales plan that drives results
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How do I develop my business brand?
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Tips for producing and managing content for your online audience
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Save 10% on Marketing Strategy & Action Plans with Boo! Marketing
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Latest
Together with our expert contributors, we've brought together 100s of guides, templates and articles to help you take action
How to create and manage your brand assets
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How to decide which marketing tactics to use
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How much should I budget for marketing, sales and customer experience?
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Your essential guide to marketing, sales and customer experience
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How to measure and monitor your marketing, sales and customer experience performance
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