How to be sustainable when planning and producing video content

In today’s world, video plays a crucial role in attracting people to your business – whether it’s customers or potential employees. While most people only see the finished content, a lot goes into the video production process, and it isn’t always as sustainable as it could be. From pre-production to post production, careful thought should be given to the carbon footprint your processes leave behind to avoid unnecessary emissions. In this article, we’ll break down some ways you can improve the sustainability of your content creation, as well as explain some basic climate science and industry goals behind these efforts. 

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