BUNDLE: Digital Marketing

Running a business is overwhelming at times and getting your marketing right is key to reaching your goals. It doesn’t need to be complicated, and implementing even a simple marketing strategy keeps you and everyone else on track. In this article, our partner, Boo! Marketing, shares tips for creating your own strategy, and how you can book a free 30-minute one-to-one call to support you further in getting your brand out there.

Find out more

Having a monthly marketing action plan that works towards achieving the goals of your business can help you generate awareness, engagement, and enquiries leading to increased sales every single month. In this article, our partner, Boo! Marketing, shares tips for creating your own action plan, and how you can book a free 30-minute one-to-one call to support you further in driving consistent results.   

Find out more

The better you know your customers, the more effective your marketing efforts will be. And customer journey mapping is one of the most effective ways out there of understanding how your customers find and interact with your brand. In this guide, we’ll reveal how customer journey mapping can help you refine your marketing strategy – and exactly how to do it. 

Find out more

There are many different types of marketing that a business can deploy to promote a new product or service, or simply get to know its customer base better. The main types are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. Deciding whether your customers are other businesses or consumers will help you figure out what your marketing strategy should look like - but it doesn't have to break the bank!

Find out more

Every business can benefit from a strong social media presence. But starting to post publicly from your company's social media accounts can be nerve-wracking if you’re not sure what you’re doing. In this guide, we’ll walk you through everything you need to know to succeed with your social media marketing strategy. 

Find out more

Social media is an essential part of marketing for many businesses. If done correctly, it can enhance brand awareness and support a company’s overall growth plans. In this article, we share some top tips and hints to help promote your business and increase your engagement on social media. 

Find out more

Digital marketing is the process of using digital channels to find and reach customers, understand what they want and service their needs. One popular channel to use is email marketing as this allows you to communicate with customers directly. Here, we discuss the benefits of digital and email marketing for your business and explain how you can use them to turbocharge your digital strategy.

Find out more 

Taking the time out to think about whether your marketing activity is aligned to your long-term goals is really important when you’re starting a business. With this offer from Boo! Marketing, you can save money on strategy and planning and take your business to the next level.

The UMi Makes It Easy webinar series is back with a special workshop on digital marketing strategy with UMi partner, Boo! Marketing. Watching the video in this article, you will learn how to create a simple yet effective marketing strategy to support your business goals.

Find out more

Having a website is a fundamental part of your business’s online presence – in fact, research has shown that 75% of people will judge your business’s credibility based on the quality of your website. Whatever the goals you are looking to achieve through your website are, there can be a lot to consider when it comes to building it. In this article, we look at the most important things to think about when building a website for your business.

Find out more.

If you’re starting or in the early stages of building a business, your brain might occasionally be nagging you at 3am that you should think about search engine optimisation (SEO). The good news is that you’re likely to be doing a lot right already if you have been creating your website by putting yourself in your customers’ shoes and imagining what they might search for. So, what else do you need to think about?  In this article, Andrew Firth, Managing Director of Ascensor, gives a rundown of what you need to get started with SEO. 

Find out more.

Learn about the importance of website tracking in an increasingly cookieless world, and how to get your Google Analytics 4 (GA4) property set up with UMi Makes it Easy to... Set Up Google Analytics 4 Successfully hosted by Joshua Lee from ROAR. 

Find out more.

Digital content is an important element of a marketing strategy nowadays and, as a result, there are many tools that claim to help maximise your output in this area. But if you're not sure which will benefit your business, don't worry. Simply watch this webinar Q&A with UMi team members where they discuss the benefits of digital platforms and tools you can use to help make the most of your digital content. 

Find out more.

Embracing technology can empower your business and help you do more and go further, but it can be difficult to know which digital tools will benefit you most. If you're an UMi Sat Nav subscriber, you can get a free Digital Health Check to help you optimise your current website and social media presence.

Find out more. 

In the world of digital, there is a dizzying array of names, terms and acronyms that you might come across. But if you can’t tell your PNG from your PDF, don’t worry. Simply download our essential digital glossary where we explain all the technical jargon. 

Find out more.